MotorMouths

A car this affordable and this good simply boggles the mind. Even with the Genesis name spelled out on its rear, the re-badged badge puts a little Bentley in yo’ face.

To say that the Hyundai Genesis impresses me would be an understatement. The pricing, the options, the appearance, the everything was well thought out and well done.

After the press launch, the shuttle driver said that of the 15 journalists he had driven to the airport only one was not impressed by Genesis. There’s always a holdout.

This new luxury sedan is so good at emulating its competition that if the badges were removed it could be mistaken for a Lexus GS460.

The world’s fifth largest automaker, Hyundai — yes, Hyundai — sees its first rear-drive luxury car, the Genesis, as a worthy rival to the Lexus ES 350. And no one’s laughing.

So, Hyundai has an award-winning luxury sedan and a program to help convince you to buy the Genesis. But do you want to? Actually, yes, you do.

The 2009 Hyundai Genesis V6 is a thoroughly thought-out example of the modern luxury car, a careful assembly of all the features and performance that make a car special rather than just ordinary.

Hyundai cleared the fence with the Genesis. The high level of quality, refinement and performance of our top-of-the-line 4.6L V8 sedan amazed everyone.

Is the Hyundai Genesis the best $36,000 car sold in the U.S.? For my money, it is, and I’m not alone.

While automakers are constantly shooting arrows into new segments hoping they will stick, few are able to hit their intended mark with their first shot. Hyundai has done it.

The corporate exodus from cheap and amusing is well underway with a Genesis to lead the new line of less expensive and exceptional.

Unapologetically and unequivocally, Hyundai has taken off its gloves. Its new Genesis is a no-holds-barred assault on luxury and near-luxury sedans from Japan, America, and Europe.